How does B2B marketing differ from traditional B2C marketing strategies? The answer is somewhat nuanced – both are similar and different in many ways, but they can also learn from and influence each other.
Specialist B2B marketing agency, Beettoo, will be joined by experts from the B2B world, to discuss Business-to-Business marketing and explain why a Brand-to-Demand approach is key to success.
Julian Lloyd Evans
Executive Director & Chair
Beettoo
Stuart Giddings
CEO & Founder
Beettoo
Jennifer Plumer
SVP, Head of Marketing
Medidata
Georgia Bradley
SVP, Strategy
Merkle
