The Science of Impact: Driving Meaningful Climate Action & Real Results


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20:42

Making Entertainment That Moves People


Can we inspire consumers to take real action to face climate change? This news-making panel will reveal new research tied to driving consumer behavior and action to face this challenge. Hear from one of the world's leading marketing academics, an expert in climate change behavior and one of the world's most influential brand experts on sustainability. Moderated by New York media icon Seth Rogin: Co-chair, Oxford Future of Marketing Initiative, Sr. Advisor to Count Us In, and Board Member, The Jerry Garcia Foundation.
Seth Rogin Chief Commercial Officer
The Real Deal
Felipe Thomaz Associate Professor
Saïd Business School, University of Oxford
Brandon Schauer SVP, Climate Culture
Rare and Count Us in
Erin Goodhand Director of Sustainability
Mastercard


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