The Sustainability Gap: Greenwashing vs. Greenhushing

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Mastering Branding: Insights from Seasoned Entrepreneur Jarrod Guy Randolph

Ever wondered about the financial implications linked to sustainability perceptions for top global brands? Join us to uncover the astonishing truth: billions of dollars hang in the balance for the world's largest brands if sustainability perceptions stray from their actual performance. We'll dive deep into the intriguing paradox of greenwashing, where brands tiptoe on a tightrope, risking the overstatement of sustainability claims while preserving consumer trust. Additionally, we'll explore the lesser-known concept of greenhushing, where brands potentially hide their commendable sustainability efforts. All of this is designed to unravel the multifaceted world of sustainability and provide you with actionable strategies to flourish in this ever-evolving landscape.
Laurence Newell Managing Director, Americas
Brand Finance

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