As the ubiquity of gaming continues to dominate mainstream media, tuned-in brands are diversifying their channel mix and turning to gaming to capitalize on the fierce nature of fandom, storytelling opportunities and the growing wealth of attention the gaming channel commands. Through insights based on player perception within premium game titles, this Activision Blizzard-led session explores the role fandom plays in the halo effect of gaming, followed by an expert panel discussion covering the vast opportunity for brands.
Jonathan Stringfield
VP, Global Business Research & Marketing
Activision Blizzard
Alexander Lee
Gaming and Esports Reporter
Digiday
Indy Khabra
Co-Founder & Director
Livewire
Kim Thompson
President, Global Client Lead
Spark Foundry
