Hey Brands! You’re Doing Creator Marketing All Wrong


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20:42

Making Entertainment That Moves People


Kyra is here, along with our esteemed panel of L’Oreal brand experts and TikTok-renowned creators, to officially set the record straight about creator marketing. We’re speaking candidly about what you’re doing wrong currently, but don’t worry! We're also providing advice on how you could get it so right. Sneak peek: creator marketing isn’t about you or your brand; it’s about the right influencer partnerships.
Daisy Boateng Assistant Vice President, Influencer Marketing
L'Oreal
Julie Selig Head of Brand Engagement & Integrated Communications - Kiehl’s Since 1851
L'Oreal
Devran Karaca Co-Founder & CEO
Kyra
Anna Kai Content Creator
@itsmaybeboth