In an era of fake news, malicious disinformation, caustic division and digital deception, trust has never been a more valuable (or harder-earned) commodity. As ever younger consumer audiences balance their urge for meaningful experiences with their digital-first upbringing, how can brands win (or win over) skeptical or cautious audiences? And how can in-person interactions and engagements not just support traditional campaign channels, but enhance, empower or even replace them?
Dan Carter
SVP, Creative + Design
Freeman
Michael Gewirtzman
Global Vice President, Programming
Advertising Week
