Going Viral: How Leaders, Citizens and Grindr Used Communication to Stop MPOX

In 2021, Mpox (fka Monkeypox) hit gay men with the resounding echo of AIDS. Then and now, the media sensationalized, many experts stepped back and those suffering were left to their own devices. Through their personal and professional networks, academics, data scientists, public officials and — get this — Grindr came together to reach gay men where they’re most receptive. This team will present their case study of one of the most effective health communication campaigns in recent history.