In the evolving world of digital entertainment, Connected TV emerges as a game-changing innovation for marketers and viewers. However, obstacles like fragmentation and frequency hurdles affect user experience, demanding tech understanding and adapting to evolving viewer needs. Balancing free ad-supported streaming with subscriptions counters subscription fatigue, enabling impactful engagement on the prominent home screen. Join us in discovering solutions for these challenges and revolutionizing the CTV landscape with a holistic approach.
Serge Matta
President, Global Ad Sales
LG Ad Solutions
Dani Benowitz
President, Global and U.S.
MAGNA
Mark McKee
General Manager
FreeWheel
Mike Treon
Programmatic Strategy Lead
Camelot Strategic Marketing & Media
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