TV buyers face a lot of challenges these days. Shifting viewing behaviors, fragmented audiences and screens and the introduction of multiple audiences and data sets. In this rapid-fire session, Ampersand’s VP of Data Innovation Rachel Herbstman will pinpoint some of the bigger challenges buyers face and provide tangible and effective guidance on how to combat them. Can we conquer all of these challenges in 15 minutes? Tune in to find out!
Rachel Herbstman
VP, Data Innovation
Ampersand
Matt Scheckner
Chairman
Advertising Week
Up Next:
20:42
Making Entertainment That Moves People
25:05
The New Era of Touring & Live Music Events: Exploring Opportunities for Brands
14:20
Mastering Branding: Insights from Seasoned Entrepreneur Jarrod Guy Randolph
Try these courses
Learning Path:
Sports Marketing
6 Videos, 3.5 hrs
Learning Path:
The Fundamentals of Connected TV
5 Videos, 2.75 hrs
Confirm Delete
You are about to delete the record, this procedure is irreversible.