FAST Forward: How CTV Advertising is Helping Solve Streaming’s Discovery Dilemma

In the earlier era of television, traditional marketing, such as print and tune-in ads, played a key role in trying to bring viewers to content. Now, streaming — and especially FAST (free ad-supported streaming TV) — is changing the way streamers and publishers attract, engage and retain viewers through advertising. In this session, Wurl’s VP Sales & Partnerships, Americas, Dave Bernath, will speak with leading content publishers about how advertising on FAST is offering marketability and measurability like never before.