Game On: Tapping Next-Gen Passions to Build Your Brand

Connecting with consumers through universal passions allows brands to jump the bounds of traditional segmentation and establish authentic connections with new audiences. Gaming is one such passion, attracting a diverse audience and bringing in more revenue than the music and movie industries combined. Mastercard Chief Marketing & Communications Officer Raja Rajamannar will share how the company is expanding into this dynamic area through esports — and reveal a new initiative to get people closer to their passion for the game.