The expansion of data enables marketers to make more informed TV investments. The days of a single measurement company — and a single measure of performance — are gone for good. We urge brands and agencies to embrace this evolution by leaning into data and measurement companies to create a learning agenda that drives campaign insights and improves the efficiency and effectiveness of future TV investments. Ampersand’s SVP of Data & Insights gives insights into how to do just that.
Justin Rosen
SVP, Data and Insights
Ampersand
Ruth Mortimer
Global President
Advertising Week
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