Kristin Patrick, Claire’s EVP & CMO, on turning the brand into a cultural catalyst

For more than 60 years, Claire’s has been committed to inspiring self-expression in its consumers. Today, that mission is taking on a whole new meaning as the brand co-creates with Gen Zalpha, building its future with them and opening the doors to new possibilities, equitable brand IP and powerful growth. Hear firsthand how the brand’s EVP & CMO Kristin Patrick has been evolving Claire’s beyond its products to create a cultural force that envelops and engages the consumer.