From Buzzword to Bottom Line: Mastering Machine Learning for Measurable Brand Growth

Machine learning (ML) is driving massive advertising growth through automation. However, leveraging its intelligence is far from automatic. To transform technology into a tool and drive tangible ROI, advertisers need to feed ML with clear goals and real-time data. In this session, our expert, Dave Simon, analyzes the biggest shifts in the industry, distills strategies from leading innovators and reveals actions to win in the digital world today.