The G.R.A.V.I.T.Y. Index™: The Value of Experiences that Bond Brand & Customer

Today, brands & audiences seek lasting connections. As the brand experience agency delivering moments connecting brands to customers, we don’t just create & execute events. We design experiences to sway & stay customer preference—called Brand Gravity. This pulls customers into your brand’s orbit & impacts long-term brand & business health. In this Q&A, Dane Aloe, EVP, Strategy & Measurement for Spiro™, shares the science & method behind Brand Gravity & ways to design your brand activation to powerfully bond brand & customer.