The Rise of First-Party Data: Why Mobile Apps are the New Goldmine


Up Next:

20:42

Making Entertainment That Moves People


Delve into why the changes in third-party cookies policy have made mobile apps a crucial channel for first-party data collection. Nestlé will share insights into how amma pregnancy tracker app can serve as an invaluable tool for the brand to collect and analyze user data.
Aude Rey Strategy, Business Development & Digital Transformation Head
Nestlé LATAM
Diana Tlapale Head of LATAM & USA
amma pregnancy tracker


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