Gaming Marketing: More Than a Blockbuster

From films to limited series and even amusement parks, the recent uptick in gaming-inspired extensions is nothing to ignore. But gaming overall generates nearly four times as much revenue as the film industry. Four times. That reach and audience investment can do a lot for brands that understand them — beyond the mushrooms and zombies. During this panel, our gaming marketing experts will go outside the box office to explore how brands should tap into this sprawling industry and its diverse, sentimental, and nostalgic consumer base.