Standing tall as the apex customer, moms wield trillions in economic spending power. Every milestone along the parenting journey is a golden opportunity for brands to establish trust and forge lifelong relationships with the influential mom market. Join Miriam Kalaev, Sr. Director, Data Monetization, Strategy and Measurement, as she shares how to connect with moms precisely and at scale amid looming challenges like cookie depreciation, stricter privacy regulations and an increasing reliance on zero- and first-party data.
Miriam Kalaev
Sr. Director, Data Monetization, Strategy, and Measurement
Everyday Health Group Pregnancy & Parenting
Michael Gewirtzman
Global Vice President, Programming
Advertising Week
