Ready for a Reset? Build Your Marketing Playbook Around the Consumer

Today's marketer toolset now encompasses myriad adtech, martech and retail media solutions. The “work” of marketing is now managing these systems and processes so they function together, but they’re often still out of sync — and the customer can feel it. We need to rethink the marketing playbook and build informed, intuitive experiences for the consumer. This panel will explore how smart brands are realigning strategies, values and goals to bridge the gaps across teams and tech and put the customer at the center.