Cross-Platform Measurement: The Key to Getting Closer to Consumers

You want your advertising campaigns to effectively impact the perception of your brand. You want to know how to adapt to meet the needs of your consumers — wherever they are. You’re struggling to get the granular, real-time insights you crave with traditional measurement methods. There is a solution to meet your needs. In this session, you'll learn how cross-platform measurement — including across newer technologies like CTV, social and podcasts — helps you create winning ads and delight your consumers.