Efficient Measurement with Non-Traditional Identifiers

The ability to measure campaigns with accuracy is the cornerstone of digital advertising and is arguably what has moved advertising investments from traditional to digital media. But measurement is under threat with the demise of third-party cookies and fragmentation in the CTV space. In this session, ID5 will be joined by experts from across the digital advertising space to discuss how universal IDs can help to facilitate the crucial task of accurate campaign measurement.