Everyone knows Deion “Coach Prime” Sanders, one of the first athletes to build an off-the-field brand. The two-sport superstar and Hall of Famer, now the football coach at Colorado, has long been embraced by marketers. Today, he’s featured in major campaigns, has a docuseries, “Coach Prime,” on Prime Video and a growing empire. Go behind the curtain to learn how brands, creators and distributors collaborate with Prime across advertising and production; plus, discover a valuable blueprint for talent-led partnerships.
Jose Diaz
EVP, Strategic Partnerships & Communications
SMAC Entertainment
Mallory Hartline
Director, Consumer Marketing
Aflac
Dr. Dawn Wade
Managing Partner & Chief Strategy Officer
NIMBUS, Inc.
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