Global Audience Measurement Best Practices That Can Transform Your Advertising

Kantar Media measures audiences in 60+ markets, with 15 already cross-media. In this special interview, Global CEO Patrick Béhar, former Chief Business Officer for Comcast’s Sky, Europe's largest media group, offers three key learnings that could help transform buying and selling. From panel calibration for large data sets in Europe to delivering x-media measurement as part of the UK Origin project, he will share what’s been successful in divergent media markets worldwide and its application in a rapidly changing ad ecosystem.