Unpacking the impact of shifting consumer behaviors on sports fandom in the modern age in order to help brands innovate and modernize their investment in sports to achieve the best results. The next generation of fans introduces five new dimensions of sports fandom, which will have significant implications for brands.
Kaitlyn Frysztak
Group Strategy Director
R/GA
Jesse Sarfan
Strategy Director
R/GA
Dany Garcia
Founder, CEO and Chairwoman
The Garcia Companies
Tom Morton
Global Chief Strategy Officer
R/GA
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