A critical, ongoing pain point for advertisers is the need to “wait and see” ad listing performance to determine the ROI of ad spend. Today, experts are looking towards AI to help close the gaps between tighter budgets, increased competition and rising pressure to convert sales. This session will cover how advertisers can work smarter (and faster) by leveraging first-party data and AI to predict their ad performance.
Alex Kazim
VP, GM of Global Advertising
eBay
Paul Verna
Head of Advertising and Media
Insider Intelligence / eMarketer
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