The future of media planning and buying is interoperability – common standards, sensible measurement across and between platforms, and relevant targeting that marketers can trust. With consumers fully merging the physical and digital in their lives, and preferring no ads at all to ads that aren’t ultra-relevant, it’s imperative that the industry move toward this ideal.
Andrew Dawson
VP, East Coast Sales
Infillion
Leah Askew
SVP, Head of Precision Media
Digitas
Samantha Hoffmann
Programmatic Practice Lead
Wavemaker US
Amanda DeVito
Chief Marketing Officer
Butler Till
Jennifer Dass
Chief Transformation Officer
Initiative
