Stitching the myriad of ad tech point solutions together can be overwhelming for marketers. Join Adform’s John Piccone and a panel of brand experts as they tackle questions like:
• Which solutions should be in-sourced vs. outsourced to agency partners?
• What productivity gains can be generated based on the “Stack” they build?
• How does the data output from these solutions impact their media activation strategy?
• What, if any, is the single source of truth to shape a brand’s relationship with their customer?
John Piccone
Regional President, Americas
adform
Kate Clough
Global Media Director
Lenovo
Robert Tas
Partner
McKinsey & Company
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