Balancing Act: How to Authentically Navigate the Political Circus

Consumers demand authenticity, transparency, and advocacy from brands, leading commercial and political advertising to collide. In this panel, global media agency Assembly — with an only-of-its-kind full-service political strategy and media practice — is joined by experts across journalism, policy, advocacy and brand advertising to unravel the complexities of the tumultuous political landscape and provide insights on mastering the art of advocacy while upholding authenticity and purpose during election season.