As the media industry continues to wrestle with a fragmented world driven in large part by consumer shifts in viewing behavior, marketers can (fairly) struggle with maintaining consistency in both messaging, tactics and results. So where can we steer our ship to build better confidence in our multiscreen campaigns? Audiences.
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Ampersand
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VP, Insights, Loyalty, Marketing and Monetization Platforms
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Chief Activation Officer
Havas Media Network North America
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