The Growing Power of the Multicultural Majority: Get Ready!

The Hispanic Marketing Council is unveiling a follow-up to its 2020 breakthrough study. In collaboration with the Asian American Advertising Federation, this session will highlight results from the most current multicultural research. Conducted in early 2023, it includes 4,600 quantitative interviews and 24 qualitative interviews among non-Hispanic white, Hispanic, Black and AAPI consumers. One-third of the sample size were ages 3-17, the new multicultural majority.