The Growing Power of the Multicultural Majority: Get Ready!


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25:05

The New Era of Touring & Live Music Events: Exploring Opportunities for Brands


The Hispanic Marketing Council is unveiling a follow-up to its 2020 breakthrough study. In collaboration with the Asian American Advertising Federation, this session will highlight results from the most current multicultural research. Conducted in early 2023, it includes 4,600 quantitative interviews and 24 qualitative interviews among non-Hispanic white, Hispanic, Black and AAPI consumers. One-third of the sample size were ages 3-17, the new multicultural majority.
Iris Yim 3AF Board member/Founder and Chief Strategist
Asian American Advertising Federation (3AF) and Sparkle Insights
Nancy Tellet Founder & Principal
Hispanic Marketing Council and PurClarity LLC
Indrajit Majumdar President
3AF


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