Forget the CRO, the CMO’s Best Friend is the CFO

For years now, we’ve heard that the CRO and CMO relationship is the most important in the C-suite. However, many marketers seem to have forgotten about a second, equally important audience: their CFO. CMO/CFO alignment is crucial to establishing shared goals and understanding of how marketing investment sustains the long-term growth and success of an organization. In this discussion, we will cover how to establish shared language and understanding with the CFO and translate marketing metrics into business impact.