The Swayable Story and the Superpower of Pre-Testing to Prove Lift


Up Next:

14:20

Mastering Branding: Insights from Seasoned Entrepreneur Jarrod Guy Randolph


Join James Slezak, CEO/Founder of Swayable, and Lance Pillersdorf, CEO of Advertising Week, as they discuss the seismic shift the advertising world is undergoing. Top brands are moving to adopt new proactive pre-testing methodologies to prove lift in attitudes and intent. Storytellers now have the data to change hearts and minds, not just click-throughs. We'll learn how to combine smart strategy, great creative, and deep data insights from Swayable to prove lift before executing campaigns.
Lance Pillersdorf CEO
Advertising Week
James Slezak CEO, Founder
Swayable


Try these courses



Learning Path:

The Fundamentals of Generational Marketing

5 Videos, 2.5 hrs
Learning Path:

The Fundamentals of Data Marketing

7 Videos, 3.25 hrs