With stars like Lionel Messi, the most-attended Women’s World Cup in history, and the Men’s World Cup coming to the US in 2026, soccer is having more than a moment. It now trails only football and basketball in popularity among US fans 18-29. Join leaders from Chemistry, Major League Soccer, and adidas in a conversation moderated by the CEO of The Factor Studios to learn how youth, diversity, and culture are driving growth and how brands can capitalize on it.
Celeste Hubbard-Breen
Founder and CEO
The Factor Studios
Jesse Perl
Vice President, Brand Marketing
Major League Soccer
Chris Breen
Partner, Chief Creative Officer
Chemistry
Kelsey Hough
Manager, Soccer Sports Marketing
adidas
