F*** Tentpoles? How Brands Infiltrate Culture in the Age of Social

In the age of social, mapping content to predefined tentpoles is dying, and creating content at the speed of culture is in. In this session, Haley Kalil (@haleyybaylee) and Finola Austin break down how brands infiltrate culture with strategic creator partnerships. Learn from one of the top creators how she creates content connected to cultural moments and from brand and agency veterans how they use social data to inform the creator/creative strategy and leverage media to build momentum around organic creator content.