Creating a New Narrative Around Substance Use Disorder to Reduce the Stigma


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66% of Americans are impacted by addiction, either personally or in their family. However, stigma and disparities in healthcare access and culturally responsive support to address substance use disorder persist, particularly in Black and Hispanic/Latinx communities. Join TODAY host, Craig Melvin, Accenture Song, Ad Council, National Council for Mental Wellbeing and Shatterproof to unveil a new campaign and discuss how marketers can take part in reducing stigma, promoting paths to recovery, and improving health equity.
Michelle Hillman Chief Campaign Development Officer
Ad Council
Cortney Lovell Director of Practice Improvement and Consulting
National Council for Mental Wellbeing
Kirsten Suto Seckler Chief Marketing and Communications Officer
Shatterproof
Craig Melvin News Anchor on NBC’s “TODAY,” co-host of the “3rd Hour of TODAY” and host of “Dateline NBC”
NBC
Manuela Abenante Account Manager
Accenture Song


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