The recent ANA Programmatic Media Supply Chain Transparency Study concluded that the $88 billion open web programmatic media ecosystem is riddled with as much as $20 billion in waste. One thing is clear — it is time for Programmatic 3.0.
In this session, learn key findings from this monumental study and thoughts on the future of programmatic marketing with a system that reaches real humans at reasonable prices for better results. And how will brands know this? Because, above all, it will be completely transparent.
Bill Duggan
Group Executive Vice President
ANA
Katie Kempner
Founder, Creator and Host, "Perspectives with Katie Kempner"
Kempner Communications
Matt Wasserlauf
CEO and Co-Founder
Blockboard
Michael Scalera
Marketing Director
PIM Brands, Inc.
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