Explore PMC's Data Lifecycle: From standard practices like consumer behavior monitoring to unique live event insights, including AI-driven sentiment analysis. After collection, data is categorized for high-propensity content. What distinguishes PMC is their accessible data, whether via managed service insertion orders or programmatic methods, enabling advertisers to leverage their extensive scale and cookieless data.
Jessica Kadden
Senior Vice President, Programmatic Sales
Penske Media Corporation (PMC)
Matt Scheckner
Chairman
Advertising Week
