OOH at Scale: A Look at Emerging Programmatic DOOH Opportunities


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20:42

Making Entertainment That Moves People


Technology in digital out-of-home (DOOH) is evolving at a rapid pace, from new mediation layers to sophisticated targeting and measurement capabilities, proving the DOOH industry shows no sign of slowing down. Join Hivestack’s discussion around the role of programmatic DOOH within the omnichannel media mix, key trends and new exciting opportunities across the channel that lean into a more data-driven approach.
Kira LeBlanc Global Chief Marketing Officer
Hivestack
Wade Rifkin EVP/GM, Programmatic
Clear Channel Outdoor
Natrian Maxwell GM, Emerging Channels
The Trade Desk
Andrew Donohue Vice President
Rapport Worldwide


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