Journey Advertising: A New Paint Job on Programmatic — Or is It?

For over a decade, the term programmatic has been mainly associated with digital interactions at the low end of the proverbial funnel. But when billboards, vehicles, and coffee cups become interactive, marketers must adapt beyond the tried-and-true journey touch points to stay relevant when it matters most to the customers. Join this exciting discussion between the current CMO of Caribou Coffee and former CMO of Aetna/CVS (a current Professor at Harvard Business School), moderated by Seraj Bharwani, Chief Strategy Officer at illumin, and find out what it takes for a marker to organize, create and execute journey-based programs.