Making TV Accountable: The Next Phase of CTV Advertising


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20:42

Making Entertainment That Moves People


Join us for a conversation with key industry stakeholders from the adtech, publishing, data, and agency worlds to discuss accountable TV. Drilling down further, panelists will discuss the challenges of measurement enablement and the importance of business outcomes for successful CTV campaigns.
Jes Santoro EVP, Advanced TV & Video
Cadent
Maureen Bosetti Chief Investment Officer
Initiative
Christopher Martinez OTT, Director of Sales
Hearst Television
Conor Burgess Vice President, Business Development
Acxiom


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