Digital fatigue and message fragmentation is looming large for the modern marketer—an unintended symptom of the quest for greater audience targeting and campaign intelligence. Conversion metrics rule the day, while the cornerstone of “breakthrough” media supported by impactful creative has begun to erode.
Andrew Kandel
CEO
NEW YORK INTERCONNECT
Benjamin Ochnio
President, Head of Investment, Collective| US, Client Lead
Publicis Collective
Jen Soch
Executive Director, Channel Solutions
GroupM
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