Dive into the comprehensive marketing strategy WB brought to life this summer, that brought us into Barbie’s world. Explore their creative vision, marketing tactics, and the evolution of Barbie’s brand identity. In addition, dive deeper into the dynamic partnership with Snapchat, learning how augmented reality experiences and the fusion of storytelling and technology brought Barbie’s world to life in a captivating new way.
Sharon Silverstein
Head of US Verticals
Snap Inc.
Dana Nussbaum
Executive Vice President, Worldwide Marketing
Warner Bros. Pictures
