Captivating Audiences with Authentic Storytelling and Diverse Female Voices


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25:05

The New Era of Touring & Live Music Events: Exploring Opportunities for Brands


The digital era has revolutionized the way brands engage with their audiences, with storytelling and community at the forefront of effective marketing strategies targeted to reaching Gen Z audiences. In this rapidly evolving landscape, two industry leaders, Wattpad and Maybelline New York, will join forces to present an inspiring session that shares insights and learnings from their three-year-long #BraveTogether partnership in support of Mental Health Awareness Month.
Kelly O'Mara Director of Account Management
Wattpad
Sondi Warner Author
Wattpad
Jessica Feinstein SVP Marketing
Maybelline at L'Oréal
Lindsay Rittenhouse Senior reporter
Ad Age


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The Fundamentals of Insight

5 Videos, 2 hrs