The Bottom Line: Is Advertising Truly Reflective of its Consumers?


Up Next:

14:20

Mastering Branding: Insights from Seasoned Entrepreneur Jarrod Guy Randolph


1 in five of the global population has a disability. Yet, this reality is not reflected in the advertising intended to draw in consumers. Inclusive advertising is a no-brainer for the bottom line. The portrayal of people with disabilities in advertising and media still has a long road of progress ahead - and business can be at the forefront of that change. In this session, we will explore how far we have come towards improving the authentic representation of people with disabilities in advertising, and host an open discussion on how we can move faster.
Jason Rosario Chief Diversity, Equity and Inclusion Officer
BBDO Worldwide
Katy Talikowska CEO
Valuable 500
Jonathan Kaufman President
J Kaufman Consulting


Try these courses



Learning Path:

The Fundamentals of Generational Marketing

5 Videos, 2.5 hrs
Learning Path:

Parenting and Work: Successful Strategies

5 Videos, 3 hrs