Harnessing the Power of the Fandom: Branded Content Across the AMC Networks Universe

As brands and advertisers compete for viewer attention, the branded content genre has exploded with creativity, innovation and collaboration. In this interview, AMC Networks’ Head of Integrated Marketing, Mike DiGiacomo, explains how AMC Networks' award-winning in-house branded content studio, Content Room, leverages the company’s celebrated IP and talent relationships to connect brand partners with the most passionate fans in entertainment. Featuring: Mike DiGiacomo, Head of Integrated Marketing, AMC Networks.