As media consumption becomes more complex and fragmented, brands are reshaping marketing strategies by aligning with culturally significant moments and pioneering first-party data solutions. Targeting challenges have given rise to a focus on credibility and cultural relevance, prompting the shift away from bottom-funnel tactics. As consumer search habits change, discover how to align media buying with the consumer journey via key cultural moments that drive exceptional brand performance.
Pamela Drucker Mann
Global Chief Revenue Officer and President, International
Condé Nast
Tracy-Ann Lim
Chief Media Officer
JPMorgan Chase
Kayleigh Barber
Media Reporter
Digiday
Emma Hilal
Consumer Marketing Director
Merz Aesthetics
Emily O'Hara
Global Head of Brand
eBay
