The world of TV is more fragmented and crowded than ever and constantly evolving. Latest industry statistics suggest that within the sector, CTV is growing faster in time spent than all other major devices/formats. Growth trends and the opportunity to reach more audiences put pressure on brands and advertisers to ensure they are well-positioned to capitalize on the CTV ad market. In this presentation, Todd Cohen will review these trends and offer insights into breaking through the CTV clutter now and going forward.
Ruth Mortimer
Global President
Advertising Week
Todd Cohen
Vice President, National Video/CTV Sales
Undertone
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