In a world where consumer attention is increasingly fragmented, privacy concerns are at a high and 1:1 targeting has become a thing of the past, how should brands navigate the tug-of-war between these two components of an advertising strategy? In this increasingly complex advertising environment, can the left-side and right-side brains of a brand work together in harmony to deliver results?
Susan Cunningham
Executive Director, Managing Partner, Marketing Intelligence & Science
Wavemaker
Rebecca Matwijkow
Director of Paid Media Strategy
Purple Strategies
Anthony Flaccavento
General Manager, Americas
Ogury
Bruce Harwood
Director, Enterprise Media
Aetna
