It’s not about how you’re adopting, but who you’re reaching. 2024 is around the corner, and third-party cookies will no longer be available. However, cookies are only half of it. The deprecation of device IDs and emerging privacy laws across the world are also transforming the new era of advertising that is split into addressable and non-addressable supply. Marketers will need to combine a range of solutions across targeting and activation to reach the full potential of their media strategy.
Giovanni Gardelli
VP, Ads Data Product
Yahoo
Leo O'Connor
SVP Advertising
Paramount Advertising
Shiv Gupta
Founder & CEO
University of Digital
Sébastien Hernoux
Chief Data &Technology Officer
OMD
Laura Knebusch
Senior Vice President CPG Marketing and CX
Georgia-Pacific