Real Relationships to Results: Measuring Long-Term Advertising Value on Snapchat


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Mastering Branding: Insights from Seasoned Entrepreneur Jarrod Guy Randolph


Ever wonder about the lingering sales impact of your ad campaigns? Snapchat and NCSolutions explored this very question in an in-depth CPG meta-study that looks at incremental sales in the months following a Snapchat campaign’s conclusion. In this fireside chat, we discuss the long-term value (LTV) of advertising on Snapchat and the brand loyalty metrics to determine the enduring impact of your campaigns well beyond the initial impression. Join us to find out just how long your ads make a lasting impact on your bottom line.
Lisa Kerins Senior Vice President, Publisher Sales and Consulting
NCSolutions
Brett Mershman Senior Director, Research & Development
NCSolutions
John Eckhardt Director, Marketing Science
Snapchat


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